The Best Ways to Boost Your Q4 Holiday Sales!
The fourth quarter is right around the corner and with it comes high sales and holiday blowouts. But this year you need to top your numbers and the same old Q4 strategy isn’t going to do it. We all know to focus on our biggest customers, drive e-commerce sales, and launch holiday campaigns. Yet, there are a couple more holiday strategies you can use to get the most out of your Q4 products.
- Look for a Universal Holiday Gift Item
It’s easy to get tied up in the holiday spirit and focus on niche Christmas items. Although there is a place for these items, products that are used year-round sell just as well. As a company selling a lot of BBQ accessories, one may expect Q4 to be slow for us. Yet the opposite tends to be true with December being just as hot as June.
This occurs because many retailers focus on holiday items that can be used year-round. That’s right: barbecue is now a year-round activity for many consumers! Charcoal Companion products act as great gifts for fathers and grandfathers because many Q4 shoppers are buying items that are unique and simultaneously have a high utility. A great looking set of Barbecue tools is a great gift for that person that “has everything.”
- Finding the Holiday Price Range
We know that Q4 is all about the sales. But it’s not just the price cuts that are attracting customers. During the holiday season, there is a price zone that makes for the best gifts. In our experience, this tends to be items ranging from $19.00 to $35.00. We see a large uptick in sales of products in this price range as well as items that come in sets. Stocking this price zone with products that come in sets will drive Q4 sales as you hit this holiday sweet spot.
- Adding Unique Products
While the possibility for future utility is an essential component of tip number one, it is also important to remember that no one wants to buy a boring gift or something that someone may already have. This means your newest Q4 products should be both long lasting and unique. For The Companion Group, our biggest sellers in Q4 are items that fit this mold. They are products that have a great use but may not be something the grill enthusiast has in his collection of essentials. These unique items show the buyer gave thought to their gift. You can help them on their way to this purchase decision by stocking products that aren’t obvious essentials that everyone has. For some ideas, take a look at some of Charcoal Companions novelty gift items https://companion-group.com/blog/four-novelty-barbecue-tools-we-had-to-take-home/
So whether you are a large retail store or a quaint mom and pop shop there are always new ways to update your Q4 strategy. Focusing on novelty items in the right price range can make your store the go-to for holiday gifts. It’s no secret that we entering the biggest shopping period of the year. Prepare for the quarter with these tips and you may be able to satisfy the “hard to shop for” customers.
